The Parc de la Rivière-des-Mille-Îles launches the Belive it or not! campaign

As many of you have witnessed in recent months, the arrival of the Exploration Center, an investment of nearly $15 million, has enabled Parc de la Rivière-des-Mille-Îles to enhance its offering in every respect. The new pavilion marks a turning point in the Park's development, enabling it to offer ecotourism, educational, historical and scientific activities all in one place, year-round.

With the Center, the Park is enriched by an ecology laboratory where several living species are presented, rooms to rent for various events, a café area, but above all the surprising exhibition, Believe it or not!.

The Park called on the Intégrale agency to create an attractive concept and a dynamic media campaign to introduce the exhibition to the citizens of Laval and the North Shore. "As admission revenues are reinvested directly in the Park's preservation mission, visiting the exhibition means participating directly in the protection of this natural gem. It's a pleasure and a source of great pride for us to support the evolution and growth of this fine organization," (Translation) says Brigitte Pelletier, President of Agence Intégrale.

"The extraordinary team at the Park and I are delighted with the launch of this bold and energetic campaign. We can't wait to continue bringing this top-notch exhibition to the general public around us," (Translation) added Luc Ménard, General Manager of Parc de la Rivière-des-Mille-Îles.

This exhibition showcases this natural treasure as you've never seen it before. All visitors will be able to discover an exceptional heritage that has left its mark on the history of the region and of Quebec as a whole. From colonization to the emergence of bedroom communities on either side of its shores, get ready for an environmental, cultural and civic journey punctuated by Oh!, Really? and Wow, I didn't know!.

What do the snapping turtle, the Aboriginal people and Frank Sinatra have in common? They're all part of the incredible story of the Rivière des Milles Îles!

Ah, if our river could talk, it would have a lot to say... It would tell of its loves, its friends, its seasons, its abundance, its disappointments, its hopes and its resilience. She'd tell us about her richness, her strength, her importance and how lucky we are to be at her side. It would ask us not to forget it, to see it and to protect it.

More than just an immersive exhibition, Believe it or not! raises our collective awareness of the importance of conserving this living environment. Visit freely with the help of an guide or in the company of an animator (subject to availability). Complete your activity in the Ecology Laboratory at the Exploration Center. Discoveries guaranteed!

As with all Park activities, all proceeds from ticket sales are invested in the protection and conservation of the river, its wildlife and ecosystems.

Visit it and be part of its continuing story.